In today’s coaching session, I’m working with Kaitlin.
Kaitlin is a life coach whose niche is helping moms practice self-care, boundaries and live a full life themselves so they can be there more fully for their kids.
She’s been doing a lot of ‘busywork’ lately, working many hours each day in her business, but that work hasn’t resulted in many clients. She feels frustrated and confused by this, because she invests many hours each day to try and grow her coaching practice.
When Kaitlin does get clients, they love working with her and gain a lot of value from what she is offering, so she is eager to discover what she’s doing wrong in terms of her messaging and advertising or what she needs to be doing in order to get a lot more clients.
In this session we also explore how she can write her web copy in a way that will help her attract those stressed-out moms who most need what Kaitlin can give them without them feeling overwhelmed by a lot of words or having to do ‘yet another thing’. To have them recognize themselves and their needs in Kaitlin’s web copy and other messaging so that they will feel inspired to take action to sign up for her private coaching and online courses.
She also wants to know some tips to warm up her social media followers, so they feel inspired to work with her.
Kaitlin’s final question for me is what she should do about those who follow and friend her who only seem to want her free items?
